A WordPress theme is a collection of files that work together to determine the look and feel of your WordPress-powered website. Themes include information about the general layout of the site, and other content such as graphics, headers, logos and footers, without modifying the underlying software.
Plugins & Widgets can extend WordPress to do almost anything you can imagine. WordPress comes packed full of features for every user, for every other feature there’s a directory with thousands of plugins & widgets. Add complex galleries, social networking, forums, social media widgets, spam protection, calendars, fine-tune controls for search engine optimization, and forms.
WordPress is web software you can use to create a website or blog. We like to say that WordPress is both free and priceless at the same time. The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home.”
A domain name is a unique name that identifies a website.
Website Hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. Website Hosting companies provide space on high-powered computers, also known as web servers, on a very fast network as well as provide internet connectivity.
A brand is not what you say it is; it’s what others believe it is. A brand stands for something. It is a company’s reputation– the expectation that resides in the customer’s mind. A brand represents clarity, reassurance, consistency, status, membership — everything that enables a company to help define it.
A brand is a nucleus of sales and marketing activities, generating increased awareness and loyalty when managed strategically. People trust brands, develop strong loyalties to them, buy them and believe in their superiority.
As products and services become indistinguishable, as competition creates infinite choices, differentiation is imperative. It speaks out with one distinctive voice — on the web, in an advertisement, in conversations with salespeople, in a conference — and must project the same unified message.
Integrated Branding is the use of identity, website, email, print collateral, etc. to make your target market associate your particular company with your product or service. It is an organized structure that presents a consistent message throughout all of your marketing efforts. It allows your business to speak with a consistent, unified voice.
Identity is the visual and verbal expression of a brand. An identity supports, expresses, communicates, synthesizes and visualizes your brand. It is a distinctive professional image that represents your business.
Brand awareness and recognition are facilitated by a visual identity—shape, color, content. Through repeated exposure, these symbols become recognizable. Your logo is the point of entry to your brand.
An identity will:
- Express the kind of organization you are
- Connect your company to images and ideas
- Build equity over time
- Provide consistency
To translate your vision into a tangible expression, your identity must be:
- Memorable and appropriate
- Immediately recognizable
- Clear and consistent
- Works both in black and white and in color
Your identity must be coherent. It must be experienced the same whether it is online, in print or elsewhere by:
- Look and feel: use of colors, typeface and formats
- Voice: a consistent message across all marketing tools.
- Unification: must be unified across all products.
- Standards: a high and consistent level of quality.
- Clarity and simplicity: make it easy to understand.
A tagline reinforces a company’s message. A tagline is a slogan, clarifier, company statement or guiding principal that describes or helps create interest.
It should be:
- Differentiated from competitors
- Easy to say and remember
- Evoke an emotional response
- Capture brand essence
Branding is a continuous visual language that expresses itself across a wide variety of material to encompass:
- All logos versions
- Company and product names
- Standards and guidelines
- Stationery and business cards
- Invoices and statements
- Proposal Covers
- Social Media
- Sales presentations
- Banner Advertising
- Product literature
- Direct Mail
- Annual reports
- Trade show graphics
- Product displays