Create brand awareness and instill credibility while reaching thousands of potential customers with advertising by the Bucks County advertising firm of Pink Sky Studios.
Pink Sky Studios will work with you to target your market, both online and offline, and establish an effective advertising schedule. We will supply the creative concept for your advertisement, then back it up with headlines that compel and copy that engages.
Advertising takes planning, persistence and patience.
Determining exactly where, when and how often your ad appears is just as important as determining how it will look and what it will say. Consistently placed advertisements remind consumers that your products and/or services are available. Keep in mind that lack of immediate response is not an indication that your ad is not working. The effectiveness of your advertising improves gradually over time as your name recognition builds.
As today’s consumer spends time with both online and offline media, repeat exposure across multiple channels is imperative.
Pink Sky Studios has extensive experience working with print media such as newspapers, magazines and trade journals, as well as locating internet banner ad placement opportunities and will effectively design, place and position every advertisement according to each individual clients’ need.
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- Durability. Consumers refer to magazines multiple times and they hold them, resulting in added exposure for advertisers. A recent study concluded that over 50% of magazine readers save copies for future reference for one year or more.
- Targeted. Magazines engage readers in very personal ways. There’s a magazine for every interest and an interest for every magazine.
- Acceptance. Consumers value magazine advertising and accept them as a fundamental part of magazine content.
- Credibility. Consumers trust magazines as a leading source of information.
- Influence. Consumers peruse magazines for ideas, information and inspiration thus influencing purchases and driving readers to advertiser websites.
- Reach. Practically every home in the United States receives a newspaper. Nearly 100 million adults read a newspaper each weekday and more than 111 million read on Sunday. Newspapers can also reach people who otherwise have little or no access to other media.
- Focus. Newspapers allow you to target by location, editorial topics and sections such as sports, comics, crosswords, local news, classifieds, and more.
- Flexibility. Newspapers provide a large variety of ad sizes such as half pages, full pages, quarter pages or classifieds, depending on what fits your budget.
- Environment. People expect advertising in the newspaper. In fact, many people buy the paper just to read supermarket ads, clip coupons, view department store sales, and check movies times.
- Exposure. Simply put, readers are exposed to ads simply by flipping through the newspaper. Google’s own research shows that 56 percent of consumers researched or purchased products they saw in a newspaper.
- Awareness. When clicked, banner ads provide direct traffic to your website. Banner ads increase brand recognition and awareness of your products and/or services even when consumers don’t click on the banner.
- Targeted. By collecting data from a browser’s cookies, sites can access information from a consumer’s browser to display ads according to previously expressed interests, allowing advertisers to target specific, demographics, regions or IP addresses.
- Measurable. It’s easy to calculate the traffic delivered from the banner ads, collect accurate data of hits, pages visited, number of times the ad was viewed by the same user, how the user reached to the ad or the website, and whether the activity resulted in a sale.
- Versatility. Banner ads can take up a variety of different forms and functions. Not limited solely to text or a static image, banner ads can incorporate videos, sound, and sections for consumer input.
- Speed. Once a banner ad is designed, placement can be immediate. Maintenance, modifications and replacements can be uploaded according to your needs.
- Cost Effective. Covering a large target audience online is possible with a limited budget, resulting in a much better return on investment.