email marketing packages 2018-03-02T05:01:11+00:00

Email Makeover Package

  • Review your existing newsletter with special attention to overall design and structure; identify areas for improvement; and redesign to complement your existing brand. Ongoing creation & blasting optional.

Jump Start Email Package

  • We get it all started; You keep it going! Account set-up, strategy, template design, creation and blasting of your first email newsletter included. Content creation optional. Includes 1 hour of training and support.

Business Email Package

  • Account set-up, strategy, template design and creation of customized email campaign utilizing current brand identity. Creation and blasting of ongoing newsletters according to chosen contract term. Content creation optional.

Non-Profit Email Package

  • Understanding that non-profits are financially dependent on generous donations and the hard work of volunteers, we offer a discount to registered non-profits with proof of status. Save up to 30% with Constant Contact!

HTML Email Package

  • Designed for those who prefer to blast in-house without need for a permission-based email marketing service. Includes HTML template design & ongoing email creation according to contract term. Content creation optional.

Email Marketing Campaign business packages include:

  • Initial Consultation
  •           Gather information
              Define goals

  • Constant Contact Account Set-Up
  •           Set up new client account within the Pink Sky Studios
                 Business Partner Console
              Upload and segment client email list
              Set email display and signature configuration
              Creation of ‘welcome letter’ for new registrants
              Creation of ‘forward to a friend’ emails
              Configure Social Share bar

  • Discovery & Strategy
  •           Audit current marketing materials
              Audit past email marketing activity
              Develop calendar of topics to be covered in campaign
              Determine objectives, frequency and basic content
              Create master schedule & coordinate timing for maximum impact

  • Template Design & Layout
  •           Select appropriate Constant Contact template and modify
                 structure to compliment your brand identity
              Using elements from your current website and marketing
                 materials, customize the template to create an integrated,
                 visually-cohesive design that truly reflects your business
              Create color palette and select fonts within the system that
                 reinforce your brand identity
              Create artwork for header utilizing your logo, newsletter title,
                 date and/or issue number
              Create footer to include your contact information
              Integrate links throughout to drive traffic to your website
              Add links to your social media pages

  • Email Creation
  •           Design and layout of newsletter within your custom template
              Format content/copy/text provided by client
              Upload and resize images
              Add links to images as necessary
              Subject line design to maximize deliverability and open rate

  • Blasting & Tracking
  •           Schedule and send
              Schedule to post on your social media pages
              Access real-time, built-in results tracking and reporting functions

Package add-ons:

  • Content Creation: Develop email content based upon client’s website content, marketing materials, raw copy and/or a Pink Sky Studios email content questionnaire.
  • Photography/Stock Images: To enhance design and complement your content.
  • Coordinating Showcase Template: A shorter, more focused email communication that complements your main newsletter and features a special message, announcement or promotion (holiday greetings, vacation notices, contest winners) and is blasted in conjunction with your main newsletter as needed.
  • Testing & Performance Comparison: To include subject line testing; content/message testing; promotion/coupon testing to gauge and compare campaign performance and foster campaign refinement.
  • List Maintenance: To include review of strategy and goals; list cleansing (updates, bounces, unsubscribes); list building and enrichment (through segmentation and targeting) list management (based on specific data); and campaign analysis & reporting.
  • Analysis, Reporting & Recommendations: To include review of strategy and goals; list growth; campaign performance comparisons and trends; with recommendations.

Contract Term Options:

  • Create template only for client usage (no monthly contract)
  • Produce Newsletters as needed (on call, no monthly contract)
  • Produce Newsletters quarterly (4/year)
  • Produce Newsletters bimonthly (6/year)
  • Produce Newsletters monthly (12/year)
  • Additional contract terms available upon request.

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For effective, affordable, professional email communication, call Pink Sky Studios at 267-483-5552!

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.