process2018-11-16T23:17:49+00:00

Our Creative Process: Website Design, Digital Marketing and Graphic Design

Though the specifics of the creative process differ from client to client and project to project, our approach remains the same. Whether we’re redesigning your website, marketing your products on social media, or designing a new logo for your business, the creative process can be summed up in these 9 collaborative steps:

Consultation

STEP 1
Pink Sky Studios begins each project with a conversation. A complementary one-hour new client meeting is extended to each new client. To develop an informed creative strategy, we discuss your expectations, review your requirements and explore your goals. We listen to what you have to say.

Proposal

STEP 2

After our initial consultation, we will prepare a written project proposal that clearly defines the project scope, options, timeline, costs and terms. Your signature of approval and/or digital acceptance along with a deposit is required to initiate the project. Proposal estimates are honored for 30 days.

Discovery

STEP 3

The discovery phase enables us to formulate an informed strategy for your project. We will research your market, analyze your competitors and audit your current marketing materials. To clearly understand your vision, we will supply a comprehensive questionnaire for you to complete and return.

Development

STEP 4

Using the information compiled during discovery, we begin concept development of a strategic solution for your project. Concepts are brainstormed and ideas developed. With special attention to color palette, typographical treatment, page layout and imagery, preliminary sketches are developed, specs are established and computer designs rendered.

Presentation

STEP 5

Concepts are digitally presented for your review. Depending upon your budget, we can present several design solutions from which to choose from for your project. We will explain our motivation and describe how we arrived at these particular solutions. At this time, it is important that everyone relevant to the decision-making process is available to provide feedback.

Refinement

STEP 6

It’s normal to request some minor adjustments to your project. Based on your feedback, design elements such as color palette, font treatment or imagery can be modified to ensure an end result that will complement your style as well as meet your needs. One round of revisions and minor fine-tuning is considered part of the creative process and is included in all projects.

Approval

STEP 7

Once we have your final approval, your project will be prepared for production or launch. To safeguard quality and ensure your project is produced on schedule and within budget, Pink Sky Studios manages all details of production every step of the way.

Production

STEP 8

Your project can only be effective if it’s produced with high standards.
We have established relationships with a preferred group of vendors that enable us to pass on preferred rates, organized production schedules and a stress-free experience to our clients.

Maintenance

STEP 9

Pink Sky Studios wants to be your creative partner! As a valued client, your on-going needs are important to us. We are readily available to maintain, update and support projects we have produced as well as develop new creative projects as your business grows.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.