FAQ2021-09-29T13:26:50+00:00
Pink Sky Studios

Frequently Asked Questions

FAQ

Frequently Asked Questions About Website Design, Brand Identity and Digital Marketing

What is WordPress?2021-02-22T21:27:53+00:00

WordPress is open-source software used to create websites, blogs or apps. WordPress is trusted by the best—40% of the web uses WordPress, from hobby blogs to the biggest news sites online. Over 60 million people have chosen WordPress to power their websites.

The basic WordPress software is simple, predictable and easy to use. It also offers powerful features for growth and success with over 55,000 plugins to help your website meet your needs.

WordPress is both free and priceless!

Learn more here: https://wordpress.org/about/

What is a WordPress Theme?2021-02-22T20:43:08+00:00

A WordPress theme is a collection of files that work together to determine the look and feel of your WordPress-powered website. Themes customize the appearance of your site, including the layout, typography, color, and other design elements without modifying the underlying software.

What are WordPress Plugins?2021-02-22T21:20:41+00:00

WordPress plugins are packages of code that extend the core functionality of WordPress.

WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. Plugins allow you to integrate galleries, calendars, forms and much, much more to your website.

What is a Domain Name?2021-02-22T20:45:39+00:00

Domain name is the address of your website that people type in the browser URL bar to visit your website. In simple terms, if your website was a house, then your domain name will be its address.

What is Website Hosting?2021-02-22T20:47:21+00:00

Website Hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. Website Hosting companies provide space on high-powered computers, also known as web servers, on a very fast network as well as provide internet connectivity.

What is a Brand?2021-02-22T21:21:05+00:00

A brand is not what you say it is; it’s what others believe it is. It’s your company’s reputation—the expectation that resides in the mind of your customer. It’s a set of intangible assets—an emotional relationship that allows your business to connect with your customers, clients and prospects.

A brand represents clarity, reassurance, consistency, status and everything that enables a business to help define it. People trust brands, develop strong loyalties to them, buy them and believe in their superiority.

As products and services become indistinguishable, as competition creates infinite choices, differentiation is imperative. It speaks out with one distinctive voice — on the web, in an advertisement, in conversations with salespeople, in a conference — and must project the same unified message.

What is Brand Identity?2021-02-22T21:21:20+00:00

Brand Identity is the visual and verbal expression of a brand across a wide variety of material. It’s a strategically organized structure that presents consistency and unity throughout all channels of communication.

The foundation of this structure includes both a continuous visual language that encompasses your logo, fonts, colors, layout and imagery as well as a consistent verbal message crafted to project a compelling voice that resonates throughout your target audience.

Brand awareness and recognition are facilitated by a visual identity—shape, color, content. Through repeated exposure, these symbols become recognizable. Your logo is the point of entry to your brand.

Your brand identity will:

  • Express the kind of organization you are
  • Connect your company to images and ideas
  • Build equity over time
  • Provide consistency

To translate your vision into a tangible expression, your brand identity must be:

  • Memorable and appropriate
  • Immediately recognizable
  • Clear and consistent
  • Scalable
  • Works both in black and white and in color

Your identity must be coherent. It must be experienced the same whether it is online, in print or elsewhere by:

  • Look and feel: use of colors, typeface and formats
  • Voice: a consistent message across all marketing tools.
  • Unification: must be unified across all products.
  • Standards: a high and consistent level of quality.
  • Clarity and simplicity: make it easy to understand.
What is Integrated Branding?2021-02-22T21:12:45+00:00

Your brand identity is the visual and verbal expression of your business and an integrated brand identity is essential for success.

Integrated Branding, sometimes referred to as integrated marketing, is an organized structure of visual design standards and consistent messaging (your brand identity) throughout all of your marketing efforts from your logo and business card to your website and marketing materials.

Integrating your brand identity allows your target market to associate your particular company with your product or service. It allows your business to speak with a consistent unified voice and builds recognition.

What is a Tagline?2021-02-22T21:18:57+00:00

A tagline reinforces a company’s message. It is a slogan, clarifier, descriptor, company statement or guiding principal that describes or helps create interest. A tagline does a little of the explaining for you, blending who you are with what you do.

It should be:

  • Short
  • Differentiated from competitors
  • Unique
  • Easy to say and remember
  • Evoke an emotional response
  • Capture brand essence

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