Digital Marketing

Establishing a strategy for your digital marketing efforts is critical for success. Your digital marketing strategy is a comprehensive plan that guides you through a series of actions that support and achieve your business goals.

Through the use of various tactics and online channels you can connect, engage and interact with customers where they are every day throughout the digital landscape.

By including a variety of digital marketing tactics such as content posting, targeted advertising and blogging you create a cohesive experience for your audience across the digital landscape. Through multiple channels such as social media, email marketing and especially your website, and by utilizing innovative methods of targeting, tracking and reporting, your business is able to nurture buyers before and after they become customers.

Pink Sky Studios will create a customized digital marketing strategy for your business that connects with your target market, increases brand awareness and propels your business forward.

The first step in building a successful digital marketing campaign is developing a strong strategy. This encompasses:

Social Media Marketing refers to the use of social media platforms to engage your audience, build your brand, and increase sales. Roughly 70% of the U.S. population have social media accounts. With users spending an average of 3 hours a day on social networks*, the importance of a social media marketing strategy for business is indisputable.
*Oberlo, 2021

Each social media platform has its own purpose, functions and particular set of users:

It’s important to determine which social media platforms will align with your goals, allow you to engage your target audience and provide value for your business.

Social Media Advertising is a fast and cost-effective way for your business reach relevant customers, increase brand exposure and improve sales. According to a recent survey, out of the two-thirds of consumers who have clicked on a social media ad, 33% made a direct purchase*. With stats like that, launching a social media advertising campaign is an excellent investment.
*Episerver, 2021

While there are differences between each social media platform, they all have a few things in common. Across the board, social media advertising is a good investment because:

Make social media advertising part of your digital marketing strategy with Pink Sky Studios!

Whatever your digital advertising objective, there is a social media platform with its own particular set of users and targeted advertising options to support it. Depending on your type of business, certain platforms will perform better than others. For example, if your specific goal is to promote your handcrafted jewelry to affluent female millennials, an advertising campaign on Pinterest can product successful results.

Email marketing provides a valuable opportunity to keep the lines of communication open between your business and your customers, cultivate relationships and stay top-of-mind. It’s fast, efficient and cost-effective. With an average return on investment (ROI) of $42 for every dollar spent*, email marketing is very good for business!
*Direct Marketing Association, 2019

Your regular email account, such as Gmail or Outlook, is not designed for email marketing and can undermine your efforts. Messages blasted through your regular email account can be labeled as spam and never arrive to the recipient.

In order to blast out your email marketing campaigns, you need an Email Service Provider (ESP). An ESP is a company that supplies the platform required for users to create and launch email marketing campaigns to a list of subscribers. Its tools assist in creating templates and managing subscriber lists, providing statistics and reporting features, as well as keeping you in legal compliance.

Pink Sky Studios has extensive experience creating effective email marketing communications, promotions and newsletters using various ESPs. Our provider of choice is Constant Contact.

Pink Sky Studios partners with Constant Contact to deliver effective, affordable, professional email marketing campaigns. Constant Contact has a rich selection of advanced features including email automation, contact list management, and real-time email tracking tools to let you see who’s opening, clicking and sharing your emails.

Increase brand awareness efficiently, effectively and affordably with email marketing from Pink Sky Studios and Constant Contact.

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Though our preferred email marketing platform is Constant Contact, we have experience working with alternative permission-based email marketing platforms such as Mad Mimi and MailChimp. All have similar features such as database storage and reporting functions. However, each platform offers a different level of functionality.

Whether you’re already working with an ESP or you’re starting from scratch, Pink Sky Studios is ready to create your email marketing campaigns utilizing the platform of your choice.

Content marketing is the strategic method of creating and distributing valuable, high-quality content focused on reaching, engaging and connecting with a targeted audience.

Content marketing educates, informs and inspires. It is neither promotional nor about your brand, products or services. Content marketing is relevant to your audience and what they care about. It sends a clear message that you’re attuned to their needs and ready to help to solve their problems.

Consistently distributing different types of helpful content to a targeted audience over different channels will increase brand awareness establish trust and position your business as a valuable resource when customers are ready to purchase. In fact, 82% of consumers feeling more positive about a company after reading custom content and 60% are inspired to seek out a product after reading content about it*.
*Demand Metric

Consumers are more likely to buy from businesses with whom they have a relationship. The first step in cultivating this relationship is to understand your ideal customers. The better you know them, the easier it will be to build relationships.

By providing helpful information through content marketing, you show you value your customers and that they’re a priority. This creates loyalty and positions your business as a worthy candidate when they need your products and services and are ready to buy.