What is a Brand?

A brand is not what you say it is; it’s what others believe it is. It’s your company’s reputation—the expectation that resides in the mind of your customer. It’s a set of intangible assets—an emotional relationship that allows your business to connect with your customers, clients and prospects. A brand represents clarity, reassurance, consistency, [...]

By |2021-02-22T21:21:05+00:00November 27th, 2012||0 Comments

What is Brand Identity?

Brand Identity is the visual and verbal expression of a brand across a wide variety of material. It’s a strategically organized structure that presents consistency and unity throughout all channels of communication. The foundation of this structure includes both a continuous visual language that encompasses your logo, fonts, colors, layout and imagery as well [...]

By |2021-02-22T21:21:20+00:00November 27th, 2012||0 Comments

What is Integrated Branding?

Your brand identity is the visual and verbal expression of your business and an integrated brand identity is essential for success. Integrated Branding, sometimes referred to as integrated marketing, is an organized structure of visual design standards and consistent messaging (your brand identity) throughout all of your marketing efforts from your logo and business [...]

By |2021-02-22T21:12:45+00:00November 27th, 2012||Comments Off on What is Integrated Branding?

What is a Tagline?

A tagline reinforces a company’s message. It is a slogan, clarifier, descriptor, company statement or guiding principal that describes or helps create interest. A tagline does a little of the explaining for you, blending who you are with what you do. It should be: Short Differentiated from competitors Unique Easy to say and remember [...]

By |2021-02-22T21:18:57+00:00November 27th, 2012||Comments Off on What is a Tagline?
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